The Conversion Architecture System™
The Mechanism Behind 8-12% Conversion Rates
Most SaaS sites convert at 1-2%. Ours converts at 8-12%. The difference? A Conversion Architecture System™ engineered from deep research into how your ICP actually thinks, searches, and buys.
Recent Wins
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$3M+
Extra Revenue
129%
Conversion Rate Increase
241%
Conversion Rate Increase
48%
CAC Decrease
$56,237
Monthly Revenue Increase
121%
Conversion Rate Increase
194%
Conversion Rate Increase
27%
CAC Decrease
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25%
Conversion Rate
237%
Conversion Rate Increase
100+ more...
Why Most SaaS Websites Fail
The Problem With "Best Practices"
Why Most SaaS Websites Fail
Generic templates that look like everyone else
"Best practices" copy-pasted from competitors
Designer intuition instead of buyer research
Features listed, not outcomes explained
Random testimonial placement
One-size-fits-all messaging
The Result
1-2% conversion rates. Beautiful sites that don't make money.
That's why we created our Conversion Architecture System.
The Conversion Architecture System™
How Our Conversion Architecture System™ Revolutionized The Webdesign Space
The Conversion Architecture System™ synergies psychology, data, and design into one repeatable framework that turns visitors into users, and users into customers.
Traditional Agency Process
(Behind The Scenes)
Competitor website analysis (visual, not conversion-focused)
Client Provides Copy
Use Pre-Built Wireframe Templates
Create 3-5 homepage concepts for client to choose from
Focus on "wow factor" and portfolio-worthy visuals
Develop the site with cheap freelancers
Deep Market Intelligence
ICP Psychographic Deconstruction
Conversion Optimized Messaging
We extract every headline, CTA, and feature claim from your top 7 competitors. Then we map the "white space" where nobody's talking but your ICP cares.
We extract every headline, CTA, and feature claim from your top 7 competitors. Then we map the "white space" where nobody's talking but your ICP cares.
Phase 1
Deep Market Intelligence
Let's be fair. Agencies ARE good at certain things
Competitive Messaging Matrix
We extract every headline, CTA, and feature claim from your top 7 competitors. Then we map the "white space" where nobody's talking but your ICP cares.
Review Mining Database
We analyze 100-150 customer reviews (yours + competitors) to extract buying triggers, implementation fears, and objections that killed deals. This becomes your language database.
Search Intent Mapping
We identify every high-intent search term in your category.
Comparison searches → Comparison pages. Pricing searches → Pricing page. Problem searches → Solution pages.
These drive 70% of revenue despite being 20% of traffic.
Comparison searches → Comparison pages. Pricing searches → Pricing page. Problem searches → Solution pages.
These drive 70% of revenue despite being 20% of traffic.
Behavioral Flow Analysis
We watch 50+ session recordings to see what visitors ACTUALLY do. Where they drop off? What confuses them? Which pages correlate with conversion? Form abandonment triggers?
Data + behavior = truth.
Data + behavior = truth.
Phase 2
ICP Psychographic Deconstruction
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The Result
1-2% conversion rates. Beautiful sites that don't make money.
That's why we created our Conversion Architecture System.
Phase 3
Conversion-Optimized Messaging
Dynamic Hero Variants
Different messaging based on traffic source. We build dynamic hero sections that detect source and serve the right message.
Pain-Solution Architecture
Homepage structure: 60% pain/problem, 40% solution. We use the exact pain points from customer interviews. Then we transition to how your mechanism solves it.
FTO Translation
Every feature gets translated into a tangible outcome. We use Future-State Visualization. Make prospects imagine themselves AFTER success.
The Hybrid Trap
We're Not Here to Talk You Out of In-House
Seriously. If you have the budget, timeline, and appetite for building an internal team, it can be a great long-term play.
But most SaaS founders drastically underestimate:
- What it actually costs (spoiler: 3-4x more than you think)
- How long it takes (6-12 months before you see results)
- The expertise gap (hiring "a designer" won't cut it)
This page exists because we've watched dozens of founders waste 6-12 months and $200k-$400k trying to build in-house before coming to us anyway.
If that's you right now, this page will save you a year and a few hundred thousand dollars.
But most SaaS founders drastically underestimate:
- What it actually costs (spoiler: 3-4x more than you think)
- How long it takes (6-12 months before you see results)
- The expertise gap (hiring "a designer" won't cut it)
This page exists because we've watched dozens of founders waste 6-12 months and $200k-$400k trying to build in-house before coming to us anyway.
If that's you right now, this page will save you a year and a few hundred thousand dollars.
We Fix This
The 4 Main Reasons Helios Becomes The Obvious Choice for High Level Operators
The Future Of Web Design
Turn Traffic Into Consistent Booked Demos/Trials.
We cut your CPA from all of your traffic channels by optimizing your website conversion rate.
A Team Of Visionaries & Innovators
Make Investors Throw Money At You
We follow a 500+ point database to make sure your website attracts investors.
Made For Your Situation
Build Customer Trust In Seconds
World class level conversion strategies, copywriting, design quality and development efficiency at your fingertips, whenever you need it.
The Culture Of Excellence
Become a Market Leader
We position you as the authority in your space so you can attract enterprise deals
Comparison
How We Stack Up (It’s Not Even Close)
In-House
First Year Cost
$50k - $100k
$776k - $1.1M
Timeline
8 - 10 weeks
11 - 14 months
Risk
Low (we've done this 100+ times)
High (learning curve)
Conversion Results
"$1.2M additional pipeline in 90 days"
Unknown
Expertise
SaaS specialists only
Generalists learning SaaS
If Someone Quits
We have a team, instant replacement, no delays
Restart recruiting
Scope Creep
Fixed contract
Constant
Annual Cost
$60k - $120k (Helios Retainer)
$650k - $900k
Flexibility
Scale up/down
Fixed (salaries)
CEO / CMO Time
4 - 6 hours total
20+ hours/week
The Hybrid Trap
The Hybrid Trap
Some founders think: "What if I hire an agency for design, then bring in specialists for conversion?"
We get this request monthly.
Here's the truth: When we inherit agency-designed sites, we typically recommend rebuilding 70-80%.
Why? The architecture is wrong. The messaging is wrong. The user flows are wrong. The tracking is wrong. "Optimization" becomes a full rebuild anyway.
Better approach: Build it right the first time with specialists. Save money and time.
We get this request monthly.
Here's the truth: When we inherit agency-designed sites, we typically recommend rebuilding 70-80%.
Why? The architecture is wrong. The messaging is wrong. The user flows are wrong. The tracking is wrong. "Optimization" becomes a full rebuild anyway.
Better approach: Build it right the first time with specialists. Save money and time.
Testimonials
What Our Clients Say About In-house Teams
We Tried In-House First. Burned $340k and 9 Months.
Hired a 'rockstar designer' for $145k. Talented guy, but he'd never built a SaaS website. Nine months later: Beautiful designs. 2.1% conversion. Hired Helios. Shipped in 8 weeks. Conversion hit 5.8%. The math: Spent $340k (salary + benefits + tools + opportunity cost) for 2.1% conversion. Then $75k to rebuild it right. If I'd come to Helios first: $75k total, 10 months faster.
Jason Park
CEO @ DevTools Co (Series A)
In-House Made Sense... Eventually
At our scale, in-house makes sense. But we didn't start there. We hired Helios to build our foundation at Series A. They built the core site, conversion framework, and playbook. Then we hired 2 people internally for ongoing optimization. They learned from Helios's playbook. Best of both worlds: World-class foundation, then scale internally
Maria Rodriguez
CMO @ CloudPlatform (Series C, $45M ARR)
Free Leak Map Audit
Your Revenue is Leaking. We’ll Show You Exactly Where.
Stop guessing why your ICP isn’t converting. Claim a 50-page personalized "Leak Map" Audit to uncover your narrative gaps, UX friction, and missed revenue opportunities.
FAQs
Frequently asked Questions
My Website Is In Wordpress, Is it a problem?
No, we can migrate your WordPress website into Webflow easily, if you're interested, why Webflow over WordPress read this article. We don't build websites in WordPress.
What’s the investment range to work with Helios?
The investment range depends on project complexity, speed, and a number of different factors. Our smallest projects start at $15,000. If you're interested in estimating your project investment, please go to our Pricing page.
What if we already have an in-house team?
We’re stack-agnostic. Whether it’s Webflow, ClickFunnels, Framer, or something custom, we adapt to your existing tech.
Do Helios work with funded startups?
Yes, feel free to apply to work with us. If we find you a good fit we can get your project done.
How to get started?
By filling out our application form, which you can find here. After you fill this out, we will get in touch with the next steps in 24 hours.
How long does it take to implement the Conversion Architecture System?
We work with digital agencies, info product sellers, course creators, and service providers doing at least $30k per month - people ready to scale with paid traffic and need real results.
Is there post-launch support?
Yes. Our basic package includes one month of post-launch support. That means tech fixes, minor updates, and performance check-ins are covered. If you want support after one month of launch we can help you with that too.
Do I keep everything Helios build?
Absolutely. Once delivered, it’s yours. No licensing, no strings attached.
What if I’ve been burned before by freelancers or agencies?
You're not alone. That’s why we built our own internal team, locked down a proven process, and offer transparent pricing with fast turnaround - so you’re not guessing what you’ll get or when.
Helios is an independent website partner specializing in revenue infrastructures, conversion rate optimization & funding appeal for SaaS & AI companies.
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